Businesses Marketing Tutorials for Facebook, Instagram




Businesses can use Facebook

Learn how businesses can use Facebook to connect with real people and build connections through photos, videos, and ads. See how successful brands leverage the relationships built on Facebook to drive results.

SMB Fast Track. Build your business by advertising on Facebook. This tutorial will quickly show you how to create a business Page and how to create ads to help promote your business.

Brand Best Practices. This guide will show you how successful integration of Facebook’s tools can build brand awareness and ensure your message reaches your desired audience.

Ads Manager. Ads Manager is where you can view, edit, and access performance reports for all your campaigns, ad sets, and ads.

A/B Testing. A/B testing can help you compare the performance of two different ads for the same campaign. Take advantage of Facebook’s ad optimizer to identify ads delivering the best results.

Successful Campaigns Best Practices. Learn what makes a successful Facebook campaign, and learn how campaign goals play a vital role in many Facebook success stories.

Marketing API Introduction Webinar. This webinar is an introduction to the Facebook’s marketing API. Learn about the features and capabilities for advanced advertisers.

Direct Response Best Practices. Whether you’re driving signups on your website, sales in store, or installs for your mobile app, this tutorial introduces you to the products that can help drive your business objectives.

Messenger Best Practices Webinar. Learn how to best use messaging as a communication channel for your business. This webinar shares recommendations and best practices on using messaging for your page.

Free and Simple Tools to Create Facebook Ads on Mobile. Creating and editing images for your ads doesn’t have to require heavy production. This guide introduces timesaving tools and apps on your mobile phone to help you turn your product photos into beautiful ad creatives.

Creative Tips for the Carousel Format Webinar. Hear Facebook’s Creative Shop share tips for designing beautiful and engaging creative for the carousel format across Facebook, Instagram, and the Audience Network.

Reach and Frequency Buying on Facebook. Learn how reach and frequency buying enable you to predictably reach a significant number of people in your target audience and control message frequency of your ad campaigns, similar to how you might buy television ads.

Build Your Brand with Reach and Frequency Webinar. This webinar teaches how to buy and plan your campaigns with reach and frequency to predictably reach a significant number of people and control message frequency on Facebook and Instagram.

Turn Shoppers into Buyers with Dynamic Ads. Dynamic ads help you create personalized ads that you can deliver to the right person at the right time. This solution automatically generates ads based on the products people have browsed on your website or app.

Optimal Brand Bidding Webinar: Buying Facebook ads the right way for your brand. Watch this webinar to help you build your brand effectively on Facebook and bid the right way.

Introduction to Instagram. Learn the best practices for getting started and creating your presence on Instagram.

Getting the Most Out of Instagram and Facebook Together Webinar. Learn about the benefits of running ads across Facebook, Instagram, and the Audience Network together. Review the advantages of advertising across all three platforms, including incremental reach and better performance.

Instagram for Business. On Instagram, your message reaches consumers where they follow their passions and explore the world through imagery. Learn how you might share the story of your business.

How To Buy Instagram Ads. Learn how to buy Instagram ads on our easy buying interfaces.

Instagram Buying Objectives. Whether you are looking to drive traffic to your site, increase video views, app installs, or drive engagement and conversion towards a sale, Instagram ads can help you to achieve your business objective.


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