Sachin Tendulkar: Master Blaster’s autobiography logs Rs 13.51 crore, smashes sales records


Book Business

 Sachin Tendulkar’s autobiography now holds the Limca Book of Record for the ‘Bestselling Adult Hardback on Release.

According to a report in The Indian Express, his autobiography now holds the Limca Book of Record for the ‘Bestselling Adult Hardback on Release (orders on first day of publication).

This is not all, the very popular publication holds the record in retail value terms having logged up Rs 13.51 crore with its cover price being Rs 899.

The autobiography, was released on Nov 6, 2014, which was published by Hachette India and co-authored by Boria Majumdar.

‘Playing It My Way’ broke all records for an adult hardback across both fiction and non-fiction categories with 1,50,289 copies confirmed on order subscriptions. The book’s orders, on day one, already saw it pulling ahead of both pre-order and lifetime sales of the world’s top adult hardbacks Dan Brown’s Inferno, Walter Issacson’s Steve Jobs and JK Rowling’s Casual Vacancy.


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